Category · 8 posts
Browse Copywriting articles from Reeve Yew.
Oh wow. Pirate. What does a pirate knows about Copywriting? Probably not a thing. But if a pirate was to learn copywriting, he will be a helluva good writer. Why? Read on to explore! Well, I said learn from the pirate, not BE a pirate (this
The process of selling is a delicate art of persuasion. And so is copywriting. As a copywriter, I write to get people to take action. And prior to someone taking action, they want reasons. Action equals change. And when confronted with chan
Long before Sun-Tze, the Pirate has known one thing.. “Know thyself, know thy enemy” — Sun-Tze The pirates do not attack without first knowing who they are attacking. They pick somebody of their own size (hint: not Navy ship). And that is t
Before you start writing your ads or sales copy, whether it is for your own product or your client’s product, there’s no escaping the research part of it. Yes, a big part of copywriting success lies in the research. In this article, we tack
If there’s ONE formula every copywriter in the world knows, it’s probably AIDA. It was developed in the late nineteenth century by American advertising and sales pioneer, Elmo Lewis. It describes the four main stages that occur when you con
Copywriting plays a role so big in all the marketing materials that in fact, nothing would ever get sold if there were no copywriters. But what exactly is Copywriting?
When we talk about selling, there’s no escaping the conflict of “marketing or sales”. To the layman, they sound the same. But they are not. In fact, these two schools of thought are often at each other’s throats. Let’s break them apart befo
So you are a business owner. And you are proud of having a website. Which is good! A lot of business owners out there still doesn’t believe in the need to have a website. Give yourself a clap on that. But. Ask yourself this again. What is t